2013 May 16   |  
Driver Welcomes New Head of Audience Development, YouTube

Driver is excited to announce the hire of Mike O'Connor, our new Head of Audience Development, who has recently relocated from Break Media in Los Angeles to join us in New York City. From strategic programming for property channels such as Break and ScreenJunkies, to building a (then) top ten YouTube Multi Channel Network with partner success stories like RomanAtwood, to molding new ad sales and marketing initiatives to maximize sales opportunities, Mike was instrumental in turning Break Media into a major player in the YouTube space. Always looking for a new challenge, Mike was thrilled by the opportunity to join Driver in formulating the best network for content creators with a focus on female audiences. While at Break, Mike learned that the success of each partner is what creates the success of the network, so Mike is making sure the team at Driver is focused on personalized strategies for content creators.