2012 January 06   |  
Driver Partners with Excedrin

Driver Digital, using its proprietary technology, delivers one million views, 13,000 likes, and 5,000 new subscribers to Excedrin Extra Strength's digital media campaign, via YouTube.

The month long campaign saw Novartis, parent company of Excedrin, team with the Upright Citizens Brigade and actor/comedian Zach Woods of NBC's "The Office". In Headache #36 - Splitting the Bill," the first in a series of humorous videos to explore scenarios that can cause headaches, Woods confronts a post-meal headache when the check comes.

Excedrin's partnership with Driver Digital represents the effective use of branded content.