2015 April 09   |  
Driver Digital Helps Brands Gain Exposure throughout the Kids Media Landscape

Featured in the latest iKids Spring 2015 publication, Driver Digital explains how its network helps brands like PBS Kids, Mattel, and Kraft gain more exposure through engaging, creative videos and digital content. In the article, Elizabeth Grant writes how Driver Digital “works with media agencies to offer brands a way into the narrative content they produce from scratch, as well as several aggregated kids channels that it represents and collaborates with.” With the help of Driver’s Youtube shows, Cool School and Dream Mining, brands are able to achieve twice the amount of exposure that they get on average by reaching the channels' large-scale audience through collaborative creative content. The branded content features fun activities like holiday craft DIYs and funny dance moves. 

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