2017 March 22 |
Kidoz and Driver Digital set up Tent
Netanya, Israel-based content discovery platform Kidoz has joined forces with family entertainment company Driver Digital in New York to launch Tent, a 360-degree, full-service content and distribution solution for brands and agencies looking to reach kids specifically on mobile devices.
The partnership brings Driver’s expertise in creating high-quality digital content for brands on YouTube together with Kidoz’ COPPA-compliant mobile distribution network, which has grown from one million monthly active users to 50 million in the past year.
According to Driver VP of sales Derek Sentner, Kidoz will be the primary distribution channel for customized content created through Tent, but brands will be able to distribute the content on their own YouTube channels and websites as new IP owners. Read More